NEW YEAR NEW LOOK

Happy New Year!!! Its hard to believe that 2016 is here, but I am beyond tickled pink about it. Because it means that I finally get to unveil my business’ brand update. This year I will be celebrating my 5th year as a professional photographer. Over the years, I have worked hard to get to where I am today, and while I will never stop learning, I am finally at a place where I am comfortable in my style. Most wedding photographers can tell you, getting to this point is no easy task, getting here has been hard. I’ve invented and re-invented my business more than a few times in the search for something that is authentically Amber.  in September of 2015, I started making subtle changes in my daily operations and with the overall look of my website. I guess you could say those were necessary as my business was evolving. I changed my logo and moved from a DIY website to one that is professionally hosted and maintained. Over the past 6 months I have been working hard to perfect the way my business represents itself. I wanted something clean and simple, with subtle punches of my fun and quirky personality. I put together a mood/inspiration board alot like what I create with my brides. This just serves as a visual road map for what I am trying to portray.    I love graphic elements and pink is my favorite color, so I knew I needed to incorporate those elements. I already liked my logo alot, so I made only a few minor tweaks to it and introduced a black version to my mainly white version. You’ll probably recognize my fonts as ones that I have used for almost a year now. I really do just adore how the feminine swashes and curls of my cursive font go so well with the simple masculinity of the sans type face. I think that this new look is sophisticated but yet still true to my traditional roots. As you enter my newly designed site, you are greeted by some beautiful new HOME page images  which reflect the light, airy, and ethereal look I love so much followed by a short statement about my passion for telling stories through my lens. Also new to the ABOUT ME page is a list of features and affiliation links. You can click on these and see where…

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